Web design & development · Ruby, Michigan
I design and build clear, welcoming websites for churches, ministries, communities and local businesses — sites that are easy to visit, easy to update, and built to last.
Selected work
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A warm, welcoming home online for a WELS congregation — service times up front, sermon videos, ministries, daily devotions and simple online giving, wrapped in a refined burgundy-and-gold identity.
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A confident, mission-forward site for a multi-state WELS mission board: areas served, current missions, news, donations, and a way for members to suggest new mission fields.
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A bold, conversion-focused site for a permanent LED lighting installer. Dramatic night imagery, clear benefits, FAQs and pricing, a photo gallery, and a quote request always one click away.
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A calm, classic site that keeps members connected through the week — worship and Bible class times, an online calendar, livestreamed sermons, giving and daily devotions.
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One site serving two audiences: a historic congregation and its school. Worship times, sermons, bulletins and service videos sit alongside school information, newsletters and a shared calendar.
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A full redesign for a 920-acre northern Michigan recreational community along Big Creek. Rich forest greens and river photography set the tone, while campground details, board and meeting information, newsletters, forms and bylaws stay one click away for members.
Visit siteKind words
[Blue Water Web Studio] does awesome work. Everything looks very professional and is very functional.
Great product with awesome communication, service and creativity. Highly recommended as he’s done multiple businesses for me.
Professional work and easy to work with! Did our church website on WordPress and did a great job
Services
From church website design to sites for small businesses, nonprofits and community groups, I handle every step personally, so you always work with the same person.
Custom layouts that reflect who you are — refined typography, considered color, and pages that guide visitors to what matters.
Fast, mobile-friendly, accessible sites built with clean code that looks sharp on every phone, tablet and desktop.
Give a dated site a fresh start. I'll keep what works, reorganize what doesn't, and carry your content safely across.
Service times change, events come and go. Ongoing support keeps your site accurate, secure and current.
Process
No jargon, no surprises. You'll work directly with me from the first conversation to the day your site goes live.
We talk about your goals, your audience, and what your current site does — or doesn't — do well.
I shape a look and structure that fits your organization, and refine it with your feedback.
Your site is built, filled with your content, and tested carefully on phones and computers.
We go live together, and I stay available for updates and support whenever you need them.
“A good website feels like a well-kept front door — clear, warm, and easy to walk through.”
About
I'm Fred Lorf, the web designer behind Blue Water Web Studio in Ruby, Michigan, near Port Huron. I work with churches and businesses throughout St. Clair County and the Thumb, and with clients across the state. I've been designing websites since 2009, and what I enjoy most is taking a client's ideas — sometimes just a few notes and a feeling — and shaping them into an attractive website that helps them reach the people they're trying to serve.
Many of the churches, ministries, communities and small businesses I work with are run by volunteers and small teams, so I design sites that are welcoming for visitors and painless to keep up to date. Every project gets the same care: thoughtful design, honest communication, and a finished site you're proud to share.
FAQ
Don't see your question here? Just ask. I'm always glad to talk through your project.
Every project is different, so I price each one after we talk about what you need: the number of pages, features like online giving or event calendars, and how much help you want with content. I'm happy to give you a free estimate with no obligation.
It depends on the size of the site and how quickly content like text, photos and logos comes together, which is usually the biggest factor. I'll give you a clear timeline before we start, and I'll help you pull the content together along the way.
Yes, if you'd like. I can build your site so your team can easily update things like service times, events and news. If you'd rather not deal with it, I can handle updates for you. Many of my clients choose that option.
No. Churches and ministries are a big part of my work, but I also build websites for small businesses, nonprofits and community organizations, from a lighting installer to a 920-acre recreational community.
Yes. I can set up or move your domain name, help you find hosting, and connect a professional email address that matches your domain (like info@yourchurch.org). I'll explain each step in plain language, and you'll keep full ownership of your domain and accounts.
Absolutely. Redesigns are some of my favorite projects. I'll keep what's working, reorganize what isn't, give the site a fresh, modern look, and carry your existing content over so nothing important gets lost.
Yes. I'm based in Ruby, Michigan, and work with clients throughout the state. We can work together by phone, text, or email, which works great.
Yes. Every site I build is set up for search engines from the start: clear titles and descriptions, fast mobile-friendly pages, and the behind-the-scenes information Google uses to understand who you are and where you are. I can also help set up your Google Business Profile so you show up in map searches.
Just a conversation. Send me a message using the form below, or email hello@bwwebstudio.com, and tell me a little about your organization and what you have in mind. We'll go from there.
Contact
Tell me a little about your organization and what you have in mind. I'll get back to you within a couple of business days.
Based in Ruby, Michigan, near Port Huron · Serving St. Clair County and all of Michigan
Hours: Monday–Friday, 8 AM–5 PM
